Case Studies

Many clients using mobiPOST have enjoyed incredible success extending their campaign and messaging activities from SMS to the multimedia messaging format MMS.

With MMS messages you can add any type of media from pictures through to video.

The most popular and successful form of content to be added to messages is the “animated GIF” format which is like a slideshow of images.

This document provides some samples of real executions that can be adapted as the basis of any campaign.

Below are some example MMS campaigns.

Jeanswest
  • same offer sent to @list members
  • 6% sales conversion from Email
  • 7% sales conversion from SMS
  • 10.5% sales conversion from MMS
Ritchies Supa IGA
  • customer opting in to mobile program
  • 6 offers sent to mobile at 9.15 Thurs
  • only communication : no other ads
  • weekly spend... up 20%+
  • promoted products... 50 – 2000% uplifts
  • mms sales uplift 100% higher than sms
Fenix Fitness Clubs
  • Offer to 1,200 members
  • 58 bookings for Hard Hat Tour
  • Over $20,000 in sales